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- If you aren't
a member of Consumer Electronics Association yet, you should be. CEA provides a wealth of consumer research and
annual factory shipment volumes on nearly 100 products for free to its members. Additional detailed data and forecasts
are available for subscription. Check out www.CE.org.
- CEA also has a custom research arm called eBrain, where you can go for targeted primary research, such as surveys
or focus groups. Check them out at www.ebrain.com.
- Truly
the only source for data on retail sales of CE products is NPD, Inc. They also offer consumer research to a dedicated online
panel. Visit them at www.npd.com.
- Several big
firms offer research, analysis, and forecasts for specific sectors of CE. This includes Gartner (www.gartner.com),
Forrester Group (www.forrester.com), Yankee Group (www.yankeegroup.com),
and IDC (www.idc.com). In each case you will also find knowledgeable analysts who avidly
write and speak about the specific areas of expertise.
- Infotrends is a full
service/syndicated research firm that focuses specifically on the digital imaging market. They offer consumer research
and market data on this sector. www.infotrends.com
- Another firm with specific sector expertise is Telematics Research Group (TRG). As the name implies, TRG specializes
in all things automotive electronics, with particular emphasis on factor installed systems and a large database of autos and
their installed electronics. www.telematicsresearch.com
- For surveys on consumer purchases and brand recall check out Synovate (www.synovate.com)
and NPD (www.npd.com).
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